Search Engine Optimisation

SEO- Your Flexible Friend
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The Importance Of SEO In Helping Websites To Rank Highly In Google

The reason SEO expertise is needed by businesses is that in order for them to be successful online, they need to be able to rank for specific keyword searches. When the Google algorithms we mentioned are assessing searches and where websites will rank, there are literally hundreds of factors that they take into account. Whilst the results when any person searches appear instantly, the work to rank the websites which appear, can take several months.

Although that might sound like a large hurdle to overcome, it is actually an advantage because once the SEO work is done, and a website is ranked highly in the search engines, those high rankings can be sustained for a considerable time. As such the traffic that your website might receive if it is one ranked near the top of each search result, will be considerable.

An example of this is the data relating to how much traffic the websites ranked on page one for any given search receives as a percentage of those who search for a single keyword. The first page of a Google search will account for 92% of the traffic, page 2 around 5%, and beyond page 2, the other 3%. In effect, it means that unless you are on page 1, you are barely going to see any traffic from Google.

SEO Services Melbourne
Further to this, on page one, the website at position #1 will get almost 25% of the traffic, position #2 around 21%, and position #3 around 14%. As for positions #4 to #10 they pretty much share the remaining traffic ranging from about 2% to 8%.

You do not have to be a mathematical genius to recognise that being in one of the top 3 positions make a huge and positive difference to the amount of organic traffic that Google will be sending you, and the key to achieving this is SEO.

Our 3 Steps To SEO Success For Our Clients

If you employ Northstar SEO Company to undertake your SEO for you, the approach we take differs considerably from many other SEO Melbourne agencies, and that is to the huge benefit of our clients. One of the differences is that we do not just focus on what we have to achieve but we also put a huge emphasis on how we achieve them, and the ways that this can positively impact our clients’ experience of working with us. The foundations of this are within what we call our ‘Rule Of 3’, and these 3 simple, but hugely impactful rules, mean that everything we do for our clients is focussed on as much on them, as it is on the results we are aiming for.

Rule #1: It Is The Goals of Our Client’s That Matter Most

The mistake many agencies make is they focus too much on what they are trying to achieve, rather than what each client’s goals are. We take a different approach, and one of the first ways we do so, is we listen to what your business goals are. As such we can then research and create an SEO Melbourne plan that is geared towards matching what you want your business to achieve.

Rule #2: Promote Effective Communication

There is nothing worse than paying someone for a service, never hearing from them again until they finish, and what they produce is not what you wanted. With Northstar SEO, at each stage of your SEO plan we will provide you with regular and clear communication. This also allows us to hear from our clients should aspects of their business change, meaning we might need to alter their SEO Melbourne plan.

Rule #3: All Targets Are Achieved

This might seem somewhat obvious, after all, what business would not want to hit its targets. However, we do not just hope to hit our targets, it is one of our core principles. If we set out to rank a client’s website, we have no other option but to do so, and that means ultimately your business benefitting from one of our own foundational beliefs.

Our Recent Work

What Our Clients Say

Customer Testimonails

I am so thankful I came across this company North Star Solutions. It was worth every penny. If your business is worth something to you - use these guys without any hesitation. This is an honest company and they know what they are doing. One thing I will say is be PATIENT, nothing happens overnight. It was about 3.5 weeks for me. Getting tremendous increase in my sales.

Mobile Mec
Sam Gilbet(Owner)
Customer Testimonails

I was so skeptical getting screwed over with companies online etc. When I spoke with North Star , company seemed legitimate but you never know. I spoke to them a few times before getting a letter (within 24 hours) - I then gained trust because they answered most of the times.
First letter was not accepted, but second letter was. North Star really thought about the letters, they did not just wrote something up.
I am very pleased with this company's service. They have changed my life literally, Im now back up and running!

Roving Roast Catering
Paul Stephine(Owner)
Customer Testimonails

Firstly let me start with a huge thanks to North Star and Abu for doing such a fantastic work in sorting my case out, it did take some time but due to constant effort by Abu, my advertisement on Google went Viral and gained a lot of business. They are very professional people and do the right appeal after looking at the circumstances so must recommend company. Thanks once again.

Accurate Removals
Michele Hints(Owner)
Customer Testimonails

We worked with North Star to build our business website. Their professional works and familiar supports continue to impress us. They have outstanding skills, dedication and customer services. We had also used bulk SMS service from them for our business promotion. Their SMS service is very smooth. We are fully satisfied.

Safty Driver Trainer
Kieron Barrey(Owner)
Customer Testimonails

"Thanks, Vikram and his team for their support for building my Website. Initially I just had an idia of a structure of its looks. Vikram gave it a look and made it real. It's been many years continuing with my business but have not spokken to a person so polite and well mannered.I know this will make you think but this what you earened "RESPECT". There is always a room to improve but stay the way you are and keep supporting by page. Hope to meet you soon my friend... cheers!"

A1 Sharpning
Roy(Owner)